Brand: Amouage | Gender: Women and Men | Fragrance Family: Woody Spicy. Launched in 2025 by perfumer Quentin Bisch, Purpose 50 opens on a resinous blend of frankincense, pimento, pink pepper and bergamot, moving into a heart of sandalwood, vetiver, papyrus and rose. Its base of akigalawood, suede, vanilla, mystikal and saffron is smoky, earthy and deeply grounding, drawing on the frankincense traditions of Oman. Reviewers frequently describe it as one of Amouage’s most polarizing yet compelling releases, with exceptional longevity and a meditative, incense-forward character best suited to cooler months.<\/p>\n","protected":false},"excerpt":{"rendered":"
An intense, resinous incense-and-oud composition from Amouage’s Exceptional Extraits line, at 50% concentration.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[126],"product_cat":[96,100,92,95],"product_tag":[121],"class_list":["post-29299","product","type-product","status-publish","product_brand-amouage","product_cat-luxury","product_cat-new-arrivals","product_cat-perfumes","product_cat-unisex","product_tag-perfume","first","instock","sale","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/www.careperfumes.com\/index.php?rest_route=\/wp\/v2\/product\/29299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careperfumes.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.careperfumes.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careperfumes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29299"}],"version-history":[{"count":0,"href":"https:\/\/www.careperfumes.com\/index.php?rest_route=\/wp\/v2\/product\/29299\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.careperfumes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29299"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.careperfumes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=29299"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.careperfumes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=29299"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.careperfumes.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=29299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}